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Hello! 

We uncover the stories waiting to be told, crafting environments that inspire connection, engage audiences, and leave a lasting impression. Our process is rooted in curiosity, creativity, and collaboration. Whether crafting wayfinding systems, designing iconic installations, or shaping visual identities, we approach each project as an opportunity to reveal what’s unique and meaningful. We create designs that don’t just tell stories—they invite people to live them.

We are a design studio that transforms spaces, brands, and identities into meaningful visual narratives.

WHO WE ARE

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Jenny Lee

Principal / Co-Founder

Jenny Lee is an experiential graphic designer and creative director with over 19 years of experience in storytelling, placemaking, and design. She creates engaging environments through graphic installations, brand experiences, wayfinding systems, and meaningful donor recognition. Passionate about weaving narrative into the built world, she designs spaces that inspire, guide, and foster a sense of connection and belonging. With experience across workplaces, education, research, healthcare, and civic spaces, she collaborates closely with teams to develop impactful, well-crafted solutions tailored to each project’s unique vision. Her strategic approach ensures projects are thoughtfully scoped, budgeted, and executed with precision—from concept to installation. Dedicated to her craft, she values collaboration, meaningful conversations, creative problem-solving, innovation, and the occasional piece of chocolate.

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Suejin Park

Principal / Co-Founder

Suejin Park is an experiential graphic designer and creative director with over 16 years of experience of creating opportunities to find connections with the built environment. An artist at heart, she finds joy in helping others bring their ideas to life. Suejin is highly regarded for her technical design skills, innate creativity, and for the empathetic approach that she brings to every project. An inclusive collaborator, she works closely with colleagues, consultants, and clients through every project phase and is known for developing holistic, integrated solutions that inform, inspire, and fully embody the spirit and purpose of the client or brand. Her diverse portfolio includes graphic integrations, art installations, and signage systems for athletic facilities, hospitals, tech companies, and more. Outside of work, Suejin enjoys going to the beach, hiking, and delighting her loved ones with intricately decorated homemade sugar cookies.

For over 14 years, we’ve worked together, combining our expertise to craft meaningful, story-driven design solutions.

Our collaboration is built on a deep understanding of each other’s strengths, a shared creative vision, and a commitment to helping clients connect people to place. From concept to completion, we’ve partnered with clients to develop compelling visual narratives that bring their stories to life in impactful and lasting ways.

OUR SERVICES

  • We bring your space to life by weaving stories through design. Our experiential graphics create an engaging, meaningful atmosphere that reflects the spirit and values of your brand, making every moment in your space unforgettable.

  • We design wayfinding systems that help visitors feel comfortable and confident as they navigate your space. Clear, intuitive signage makes the journey easier while reinforcing your space’s personality and design.

  • We help celebrate generosity in a personal, meaningful way. Our custom donor recognition designs honor contributions, making sure your supporters are acknowledged and appreciated through thoughtful, impactful displays.

  • We create spaces that reflect your brand’s heart and soul. From logos and color palettes to typography and design elements, we ensure that every detail aligns with your identity, creating an atmosphere that feels authentic and inviting.

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